How to Grow Your Business on Instagram
Instagram is a platform that allows businesses to showcase their products and services, as well as interact with customers in real time. Here are some tips for growing your business on Instagram:
1 Post regularly
It’s easy to forget about social media once it’s set up, but posting regularly is crucial for keeping your audience engaged and interested in what you have to say. Posting at least once per day is recommended for most people; some brands post more often than that! If you’re just starting out, though, consider posting twice a week until you get used to the rhythm of posting regularly and have time set aside each day or week to do so.
2 Use hashtags
Hashtags help people find your posts more easily, so use them liberally! Try using hashtags related to your industry or niche area of business when posting photos and videos of products/services that relate specifically to those topics (e.g., #customerservice). This will make it easier for people who want more information about those topics to find what they’re looking for quickly without having to search through everything else posted by other businesses at the same time (since many companies will use similar hashtags).
3 Engage with others
Don’t just post content and hope that people will see it; actively engage with others who have liked or commented on your posts.
Just like any other social media platform, Instagram is more fun when you interact with others. If you’re a business, this can mean engaging with your customers and fans. Or it could be interacting with other businesses in your industry, or just people who share similar interests.
If you’re interested in growing your business on Instagram, there are several ways to do so: by engaging with people who have already been following the account, by adding new followers and comments each day, and by using hashtags related to the type of content you’re posting (e.g., #business).
4 Have a strategy
Know what you want to get out of your Instagram account before you start posting. Do you want to increase brand awareness? Build relationships with influencers? Sell products directly through the app? All three? Before you start posting, make sure that you have an idea of what your end goal is so that you can optimize for that goal when deciding what content gets posted when.
5 Know your audience
Before you even start posting, figure out who your audience is—and where they are! If you don’t know who your target market is, how will you know what kind of content they want to see? Knowing who your target market is will help you create content that’s relevant to them, which is key for getting them excited about what you have to offer.
6 Ask questions
People love answering questions! Ask them what they think about your product or service, or ask them what they would do if they had your product. This will help build trust with your audience and make them feel like they’re part of something special!
7 Post quality content
You’ve probably heard it a million times: content is king. But what does that mean, exactly? It means that in order to grow your business on Instagram, you need to post quality content.
When we say “quality” here, we don’t mean “pretty.” We mean useful, informative and thought-provoking. You should be posting things that make people want to come back for more—and then keep coming back!
Think about the most successful brands on Instagram right now. They all post incredible amounts of quality content every day, and their followers are loyal because they know they can count on them for something worth seeing every single time they log in.
8 Use captions
Instagram is a visual platform, so you want to make sure that you’re using captions to enrich your visuals. Captioning your images can help draw the eye to certain parts of the image—or just let people know what you’re thinking in that moment. It’s a great way to help people connect with your brand and give them something extra to look at or read!
9 Add a bio link or website address
Make sure that you add a clear bio or website address at the top of your profile. This will help people find out more about what they do and how they can get in touch with you. It’s also important to link to any social media accounts where people can follow you directly from Instagram, such as Facebook or Twitter.
10 In Conclusion: How to Grow Your Business on Instagram
With so many brands, businesses, and entrepreneurs trying to use social media for growth, it can be difficult to know what works best. The truth is that there really is no right or wrong answer—every page, every business, every idea has a different target audience. That said, we hope that this article has helped you better understand how and why Instagram works, and allowed you to apply some of the tactics discussed in your own marketing plan.